Cosmetics Market Forecast 2023-2028: Steady Growth Driven by Rising Incomes and Consumer Focus on Natural Ingredients

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The global cosmetics market has been growing steadily over the past few years, driven by an increasing consumer focus on personal grooming, rising disposable incomes, and the emergence of innovative products. According to a report by Expert Market Research, the cosmetic market is expected to reach a size of USD 393 billion by 2028, growing at a CAGR of 7.17% during the forecast period from 2023 to 2028.

Market Segmentation:

The cosmetics market is broadly segmented into product type, distribution channel, and region. By product type, the market is classified into skincare, haircare, makeup, fragrances, and others. Among these, the skincare segment is expected to dominate the market in terms of revenue, owing to the increasing demand for anti-aging and UV protection products. By distribution channel, the market is divided into online and offline channels. The offline segment is expected to account for the largest share of the market, driven by the presence of a large number of retail stores and supermarkets.

Market Drivers:

The cosmetics market is driven by a number of factors, including increasing consumer focus on personal grooming and appearance, rising disposable incomes, and the emergence of innovative products. In addition, the increasing adoption of e-commerce platforms and the growing popularity of social media are also driving the growth of the market. The rise of social media influencers has also had a significant impact on the market, with many consumers looking to these influencers for advice on product selection and usage.

Market Restraints:

Despite the positive growth drivers, the cosmetics market also faces a number of challenges. One of the major challenges is the increasing regulatory scrutiny of cosmetic products, particularly in Europe and the United States. Regulations such as the EU Cosmetics Regulation and the US Food, Drug, and Cosmetic Act impose strict requirements on the use of certain ingredients in cosmetics, which can increase the cost and time required to develop and launch new products.

Market Trends:

One of the key trends in the cosmetics market is the growing focus on natural and organic ingredients. Consumers are increasingly looking for products that are free from harmful chemicals and are made from natural ingredients. This trend has led to the emergence of a number of natural and organic cosmetic brands, which are gaining popularity among consumers.

Another trend in the market is the increasing use of technology in the development and marketing of cosmetic products. The use of technologies such as augmented reality and artificial intelligence is allowing consumers to try on and visualize cosmetic products before making a purchase, which can enhance the overall shopping experience.

Regional Analysis:

The cosmetics market is geographically segmented into North America, Europe, Asia Pacific, and the Rest of the World. Among these, the Asia Pacific region is expected to account for the largest share of the market, driven by the increasing disposable incomes and changing consumer preferences in countries such as China and India. North America is expected to be the second-largest market, owing to the high level of consumer awareness and the presence of a large number of cosmetic brands in the region.

Competitive Landscape:

The cosmetics market is highly competitive, with a large number of established players and new entrants vying for market share. Some of the key players in the market include L’Oreal SA, Estee Lauder Companies Inc., Procter & Gamble Co., Unilever PLC, Shiseido Co. Ltd., Revlon Inc., Coty Inc., Avon Products Inc., and Johnson & Johnson.


Overall, the cosmetics market is expected to experience steady growth over the forecast period, driven by a number of positive growth drivers. While the market faces some challenges, particularly in terms of regulatory scrutiny, the increasing adoption of new technologies and the growing focus on natural and organic ingredients are likely to fuel growth in the years to come.

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