Carousel ads are an interesting way to showcase your products on social media. How do they work or do they work?
They are mostly seen on Instagram or Facebook attracting users through feeds and stories. They tend to be more attractive than a single image as it shows multiple images in a go. So, they have managed to be more attentive to the users whenever they tap into a story. Carousel stories also make customers buy or stop to have a look at the glorious collection.
Carousel images throughout have become a great source of marketing. Many businesses are now using carousel ads and have seen massive results.
What Are Carousel Ads?
If you are unaware of the exact meaning of carousel ads, they are a collection of multiple ad videos, and images combined into a single post. They are created to increase the chances of conversion rates and increase followers on the account.
Secondly, are a great benefit factor to brands, but they also show stagnant results in some cases. Carousel ads work better for the fashion, beauty, and fitness industries. To sum up, carousel ads are the conveyor belt you see around.
They can be created nearly for every social media platform, but mainly work for Facebook. A platform like Facebook allows carousel ad placement on the messenger, feed, Instagram stories, Facebook marketplace, or Instagram stories.
What Platforms Support Carousel Ads?
- Facebook Audience Network
5 Ways to Create Attentively Striking Carousel Ads
They perform better in many ways and in certain cases have the potential to outperform a single image. Carousel ad performance depends more on the platform they are being placed. Some of the popular brands have seen a dramatic change in their sales.
- You will need to have a Facebook Business Page to create ads on both Instagram and Facebook.
So, let’s begin and have a look at how to start the process and excel in creating carousel ads for better performance in sales conversion.
Add Multiple Products in One Ad
The easiest and most amazing way to highlight multiple products and services at once. This allows more space and shows off features and images creatively creating a better way to show a single image. You can add your best services or products to create a sensation. If you have a wiki page generator service add its related services under the same ads to showcase various services.
Choose images that are visually appealing and attract the viewers. They have to be synchronized and cohesive as the users swipe through them. All the images together must have a similar style and feel to the post so they look like they are from the same brand.
Attract By Offering Promotion
One of the profound and interesting ways to attract and bring users to the main page is to offer exclusive promotions. Add the promo codes that are valuable to the users and help in showcasing all the products in series and an ad.
According to research, Facebook is a top place for funding coupons and discounts. Moat users look to find codes and discounts through Facebook and then Instagram. So, how does that work for a business? Well, post products and discounts at once and that can work as a winning combination.
Boost Up Engagement
The main purpose of carousel ads is to increase engagement. They may follow a multiple-image format, but you have to make sure the users are swiping through it. So, there are ways that can help you in encouraging users to swipe and move to another picture or video.
Use such headings or descriptions with attractive fonts that make them swipe to the other image. Impressive graphics and impressive data can create an influential place in swiping ads.
The End Note
Superficially, carousel ads may only seem like another type of ad, but there is more to it. However, it has shown a better performance than many other types of ads and has helped business boost their conversion rates. They come with their prestigious benefits like engagement, are more interactive, and cost much less than other types of ads.